Experts in Google Ads – We are in the top 1-3% of Google Partners
We significantly improve Google Ads accounts
More leads. More customers. More Sales.
Our Expertise
We are an approved and trusted partner of The University of Cambridge for Google Ads
About Cambridge Xyz
Cambridge Xyz has been instrumental in helping numerous businesses grow significantly.
Companies that we work with understand how incredibly complex Google Ads is. They want to unlock the significant opportunities that Google presents in driving competitive advantages, gaining new customers, sustaining or increasing market share and ultimately, delivering positive ROI. To date, we have successfully managed millions of pounds for business of all sizes from sole traders and SME’s, to internationally recognised brands and world class institutions.
We are approachable, friendly, professional and perhaps most importantly, extremely hard working. We genuinely love what we do and our aim is to build a world-class company in our chosen field. We therefore do not offer any other services other than Google products which directly benefit Google Ads and Microsoft Ads.
Best-In-Class Approach
Make no mistake, Google Ads is an incredibly complex platform and is sadly ill understood and significantly underestimated by many generalist marketing agencies and in-house marketers. Specialists exist in law, health, medicine, finance, so why not in digital marketing? We hold Google Ads strategy and management in the same esteem as studying for a PhD to find answers to even the most complex problems in business and we truly respect this digital marketing channel.
Virtually all of our esteemed partners come to Cambridge Xyz as they want more from their Google Ads and Analytics strategy. Usually their generalist agency offer many services in many digital platforms and channels, but specialise in none which usually delivers restricted results. Our partners want to take it to the next level, drive better performance, and transform the results that matter which is usually sales, leads, roi. This is why we exist – to outperform other agencies and transform your performance.
By dedicating our organisation with a mission of being best-in-class, our entire organisation understands its mission and purpose and is relentless in its pursuit. We want to win for you.
We are different to the majority of generalist agencies and proudly so.
Brands who trust us
Sample Of Our Results
Increased YOY Conversions
For many clients (where appropriate) we are challenged with improving year on year conversions vs what their previous supplier delivered. We have an excellent track record thus far.
Increased Leads by 68%
Many of our clients have seen significant increases in leads per month after we took management of their account. This can often generate greater ROI to be re-invested back into scaling up an account.
£2.4m Increased Revenue YOY
For one major client we increased revenue from Google Ads performance by over £2m in just one year (Same budget). This was a total account overhaul and focusing the entire strategy to deliver what mattered.
Improved Quality Scores +45%
We have a proven track record in improving Quality Scores which can help you to pay less per click. This can often lead to a competitive advantage between you and your competitors.
Reduced CPA by 59%
Clients have often asked us to help reduce their Cost per acquisition where possible. There are multiple approaches to this and by using our mathematical techniques, we have often been able to achieve this objective successfully and optimally.
Assisted Conversions
For many accounts we are challenged with an objective to help influence customers and deliver an increase in sales and also sales volume consistency. We will do our best to find a way for your business.
Services
Google Ads Tests
All services +vat. Note – we are confident in our services so do not tie you into contracts.
Expertise
All services +vat. Note – we are confident in our services so do not tie you into contracts.
The Cambridge Xyz Team
The wonderful and friendly people who help to deliver success at Cambridge Xyz
James, Founder
Hi, I’m James. I love solving complex problems and this is at the heart of Cambridge Xyz’s culture. A graduate from the University of Cambridge and also an award-winning masters graduate from Staffordshire University, awarded for submitting one of the highest ever graded masters theses in their history. I love learning and am currently studying artificial intelligence and machine learning online at University of Berkeley, California. I also work for The University of Cambridge as an expert in Google Ads and Google Analytics. I really, really love what I do and we try our absolute best for companies who partner with Cambridge Xyz.
Fritz, Google Optimize - Conversion Rate Optimisation
Hi, I’m Fritz, I focus heavily on conversion rate optimisation techniques. We scrutinise data and test hypotheses on our partners websites to increase conversion rates and ultimately, ROI. Utilising the power of Google Analytics, Optimize, Tag manager and other tools, we pride ourselves on significantly uplifting conversion rates.
Marc, Lawyer: intellectual property & Trademarks
Hello, Bonjour. I am Marc and I help assist companies with TM requests with Google. Formerly of the World Intellectual Property Organisation.
Liam, Internship
Hello, I’m Liam and I am currently on an internship with Cambridge Xyz. I am a conscientious and professional individual with extensive experience dealing with computers. I am currently studying computer science so that I can extend my knowledge of how a computer works to become a software engineer.
Daniella, Head of Performance
Hello. I am Daniella. I specialise in Google Search Accounts. My principal aim is to give your company the best possible chance of driving leads, sales, or conversions through an account strategy and a set of tactical implementations that are built to deliver. I am passionate about finding the competitive edge and analysing data that will allow improvements and scale. I take absolute pride in delivering above and beyond, particularly when a new account is trusted to us. I enjoy the challenge of building accounts and taking the time to study your business to set the account up for future success. I pride myself on outstanding results.
Mr Wigglesworth, PPC & Math Optimisation
Hi there. I specialise in studying and analysing Google Ads accounts to find the optimisations that lead to competitive advantages. With a background in finance, investment and risk from The London Institute of Banking and Finance, I analyse accounts with a fine-tooth comb combined with laser focus attention to detail.
Sam, Help set up charities google Grants ($10k free per month)
Hello, I’m Sam and I help Cambridge Xyz and charities with Google Grants applications and support you through the entire process.
Carmen, Google Ads & Analytics
Hello! I am Carmen.
I have a background in business management at the University of Sheffield and over two years of work experience in digital marketing. Here at Xyz, I manage and optimise Google Ads accounts. My main focus is to help businesses accomplish their goals and ultimately improve their bottom line by leveraging the power of Google Search Ads
Shalini, Google Shopping
नमस्ते. Hello, I am Shalini. I am a Xoogler (ex Google) specialising in advanced Google shopping and Google merchant centre set ups, feed optimisations and Google shopping growth strategies. Google shopping allows companies to showcase their product inventory, reaching thousands of potential purchase intent driven customers which can often supercharge sales and business growth. However, it is also a complex platform that demands specialist attention, focus, knowledge and continuous optimisations to realise its full potential. We will be your secret weapon in this complex e-commerce battlefield.
Victor, Artificial Intelligence
Salut! I am Victor and I help with Artificial Intelligence and machine learning. I hold a masters in AI from the University of Bucharest. I specialise in developing Google Ads scripts, which provide a way to programmatically control Google Ads data using simple JavaScript in a browser-based IDE. AI can often be a powerful way to supercharge a Google Ads account.
EmBe - Youtube & Remarketing Display Designer
Hi. I am Embe and I work on creating artwork that stands out and succeeds on remarketing, GDN, and Youtube.
Meet With Us In Person or Zoom – Cambridge, Birmingham, Worldwide
We will be happy to host you in either Cambridge, Birmingham, or we can meet you anywhere in the UK. We also travel worldwide to meet clients. If you are visiting Cambridge, our flexible office is 1 min walk from Cambridge train station at the CB1 business centre where. If visiting Birmingham, we are 20 mins from the city centre in Stourbridge’s Business Quarter.
Google Reviews
We love delivering for our partners and we love helping brands grow significantly. This is our simple, but sincere motivation and lifeblood of Cambridge Xyz.
See our Google reviews here
Official Google Ads Community Badges
Proud to be a contributor and recognised problem solver in the official Google Advertiser community (2015-2019).
Challenge Xyz
We love challenges at Cambridge Xyz – we love excelling in our field and finding a way, no matter how impossible it may seem.
We have an outstanding record and industry reputation for delivering significantly improved results for businesses.
Speak to our team to discuss your challenges.